Digital Advertising
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Download our free guide to understand how you can use paid advertising to reach a wider audience of customers who are interested in your event.
Digital advertising doesn't have to be something that overwhelms you
PPC (Pay Per Click) advertising can be an unforgiving beast if you jump in and don’t know what you’re doing. Platforms like Google Adwords and Facebook Ads are designed to generate as much revenue from you as possible.
Paid advertising is an exciting option for business owners. You can quickly reach your target audience anywhere in the world, just by setting up an advert.
If you create adverts without considering your offer, the audience you’re targeting, the message you’re sharing and the destination you’re sending visitors to… you’ll quickly blow through any budget that you’ve set.
Our free guide will teach you how to get started with PPC advertising in your business. You won’t become an overnight expert – but you will learn how to avoid common mistakes and pitfalls.
- Find out which products or services you should be focusing your efforts on with your paid advertising
- Understand why it’s vital that you tap into the characteristics and interests of your target audience
- Learn how to control your budget and easily manage your advertising spend on a daily basis
- See how to craft an advertising message that your audience will interact and engage with
- Discover the #1 mistake that business owners make when they send ad traffic to their website and how to avoid it
Digital marketing can determine the success of your agribusiness. While people used to read the newspaper and go to brick-and-mortar stores, they now read information and shop online. People spend more time online than ever before, which is why your company needs a web presence to attract customers.
Why Should You Use Digital Advertising?
Your prospective customers want to find something fun to do, and they are scouring the web to find interesting activities. At Spice Digital Solutions, we create online advertising plans so that your customers can easily find you. We use search engine optimization, content marketing, website design, email marketing and digital advertising to bring in customers.
Facebook Ads
Each month, Facebook has 2.41 billion active users. Since more than 71 percent of American adults use Facebook, it has the best penetration of any social media site. 74 percent of houses with a high income use Facebook, so this social media site is the best one to use if you want to target people who have a lot of disposable income.
There are a variety of Facebook ads your agritourism business can use. Because of the natural beauty of fields, pumpkin patches and wineries, image ads and video ads are a great choice. Depending on your goals, carousel ads and polls could also be good options. We determine the right kind of ad depending on your event.
Here is a roundup of different Facebook Ad types.
Image ads consist of photos that look like a Facebook post. In many cases, image ads are just a popular post that you want customers to notice.
Videos ads can appear in someone’s news feed or Facebook Stories. A long ad can show your product in action, or you can use short ads to quickly showcase a new promotion.
These ads can include up to 10 videos or images. Viewers can scroll between pictures of different products or services.
If you want to boost audience engagement, a poll is an excellent option. Other than boosting brand awareness, a poll can also help with product research as well.
Slideshow ads are a simple way you can turn text, video clips and photos into a short video ad. Because these ads involve slow motion, they are eye-catching and compelling. Since they use less bandwidth, they will still work for people who have slow internet connections.
These ads work on mobile devices and allow you to get the user’s contact information. With these ads, you can get thousands of leads in just a few days.
In the past, these ads were known as Canvas. They use a full-screen format that loads faster than ads on non-Facebook pages.
Collection ads are paid ads that work on mobile devices. They are used with Instant Experiences, so people can buy your products directly from their Facebook page.
This kind ad uses game-like features to get customers to interact with it.
Messenger ads appear in the Facebook Messenger app.
These ads are great for targeting the right products for each customer’s needs. For example, you can send a customer ads for a product they previously looked at on your website.
Stories ads: These ads are videos that appear when someone uses Facebook Stories.
Google Ads
Each year, people perform more than 2 trillion Google searches. Google possesses more than 90 percent of the world’s search market. Because of this, Google Ads are one of the most effective advertising techniques for agritourism businesses.
There are a number of Google Ads you can use for your next agribusiness campaign.
These campaigns involve text ads that are listed within normal search results. By doing this, you can target people who are already searching for keywords related to your products. This type of campaign can help you bring in leads, website traffic and sales.
In the last few years, Google bought YouTube. Because of this, you can now use video ads on YouTube to advertise your products and build brand awareness. Videos can help you increase your conversion rate, reach new customers and bring in additional revenue.
Display ads are the images you see on websites that use Google AdSense. These images are appealing, so they are more likely to get clicked on. Other than bringing in sales and leads, these ads are a convenient way to expand your reach and build brand awareness.
Through a local campaign, you can advertise your agribusiness through Google Maps, YouTube and search results. These ads target local users, so you only spend money on marketing to customers who can actually visit your storefront or farm.
If your agribusiness sells products or event tickets online, you can create a shopping campaign. With a shopping campaign, your products are listed under the Google Shopping tab. If you are trying to sell a retail product, this technique allows you to make direct sales and display your inventory to a wide array of customers.
Retargeting
A retargeting campaign is when you give an advertisement to clients who left your website without buying your products or services. Because the client already interacted with your site, you know that they are interested in working with you. Later, the retargeting ad reminds them about your products and encourages them to return to your site.
With a typical display ad, an estimated 0.7 percent of people will click on the ad. Retargeting ads are clicked on 0.7 percent of the time. This means that they are 10 times more effective. Plus, a typical customer is 70 percent more likely to convert when you use retargeting ads.
At Spice Digital Solutions, we can help with all types of digital advertising. From ticket sales to Google Ads, we help you attract the customers you need. To learn more about our services, call us today.
If your company does not use digital marketing, you could be missing out.
At Spice Digital Solutions, we can help with all types of digital advertising. From ticket sales to Google Ads, we help you attract the customers you need. To learn more about our services, call us today.
